David Dority and Butch Dority: SEO can be hugely complex but for a small site, the 80-20 rule applies: 80% of the results from 20% of the work. One note: Be very cautious. There are thousands of SEO practitioners and only a small percentage are competent. I recommend you read two sources -- either or both, as you wish. Both talk about SEO strategy (the guiding ideas), which are key to understand even if you do not plan to do the SEO work. Both are easy reads, inexpensive or free, and are from trusted sources. Ping me if you have questions. The sources are: The Truth About Search Engine Optimization, by Rebecca Lieb. http://www.amazon.com/Truth-About-Search-Engine-Optimization/dp/0789738317/ http://moz.com/beginners-guide-to-seo And if you decide to hire an agency: http://www.searchenginejournal.com/choosing-an-seo-company-in-2013/62181/
Just got a call from a medical recruiter in NJ looking to hire a dental assistant. They called Capture Video and asked for me by name. Time to check my SEO.