Looking for the advice/opinions of fellow small business owners.
I run a small Audio Visual installation company (DigiPro TV) focusing on home theater, media rooms, internet TV services, digital antennas and satellite TV.
I have been in the industry for 10 years but have had my business for 3 years and have mainly focused on contract work for real estate agencies, property management companies and contract installations for local stores like Joyce Mayne/Harvey Norman.
this contract work often requires paying a middle man and the amount of work can go from very busy to almost nothing on a week to week basis. I want to build my private domestic customer base to a level where I am less dependent on contract work.
My question is what low cost adverting would you recommend I try to get my name out there a bit more? what has worked for you? I'm looking in to options ranging from shopper docket deals to maybe even a billboard add. I'm finding it tough to choose a direction with this and would like some feed back from those who have been there and done that. Thanks :)